Document Design

English 3115 CRN15719

Peer Critique of Redesign Project

This is worth 2 participation grades (10 points).

This assignment allows you to critically look at your peer's work.You should strive to provide a thorough and helpful critique of their work with strong reasoning and supported explanations. A good critique will help your peer in doing better on the assignment, getting a better grade, and developing stronger logo and corporate identity. A successful critique does not "edit" the work, does not just give one sided (all negative or all positive) comments, and does not just give suggestions to change. Use the book, my lectures, class discussions, and previous work in class to support your critique. Your critique should be about 1.5 pages. It is doubtful a critique under 1 page will be adequate. In your critique, you should to develop a thesis or several main points and have several topic-based paragraphs.
 
For this critique you should:

1. Critiquethe redesign: Consider especially the strengths and weakness of the redesign using the book, my lectures, class discussions, and previous work in class to support your comments (especially William's chapter 8). Remember not to just focus on just small things, but to look at the big picture. Cosnider:

• Proximity
• Alignment
• Repetition
• Contrast
• Visual Culture
• Visual Perception
• Visual Rhetoric including: Rhetor & rhetor’s goals, Audience, Ethos, Logos, Pathos
• Color
  
• Focal points & things that might be missed
• Figure-Ground Contrast
• Visual Noise
• Type choices and uses including voice-over, faces, and contrast choices
• Use of images
• Readability and legibility
• Adherence to the brochure (or other similar document guidelines provided in Williams Design 8)

To submit the critique email me and your peer the critique (feel free to CC me, just make sure I am included in the same email as your peer) by 11:59:59 2/23.